Aura

Aura is an interactive installation in Havas. Aura basically looks like a photo booth. The difference with a normal photo booth is that it sensors your hand and then takes your picture with your own aura. You can see your aura colors on the printed photo, and each color has meanings like a fortune.

Role Motion Design

Time 2018

Client Havas

Tool After Effects, Photoshop

Credit

Project Lead - Serena Parr
Producer - Adam Copeland
Creative Directors - Joseph Delhommer, Nicolas Elliott
Art Director - Melissa Deoliveira
Lead Developer - Steve Cohrs
Developer - Joohyun Park
Developer, Fabricator - Yuhao Ko
Product UX, Developer - Tuba Ozkan
Animator - Lynn Hwirin Park

Approach

This project was for entertaining Havas’ employees and especially their clients who visit their office. I was responsible for making the interactive animation using the team’s design. Thanks to other team members, I could learn the overall user journey and what kind of motion was needed for the process. All motion designs were depending on the users’ actions.

So we designed several motions for each user scenario, such as coming inside of the booth(welcoming & informing), putting their hand on the sensor, before and after taking a photo. This experience made me think and learn more about motion in User Experience.

Putting a hand on the sensor

Entering